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Benchmarking Community Performance

July 15, 2022 By Shannon Abram

How do you get the data to support an increased budget? What about getting C-Level to take notice of your community successes? Ricoh found benchmarking community performance was key to their growth. With the rapid change in workplace technology and tools, Ricoh wanted to ensure a strategic plan … [Read more...]

Powering Behavior Change Through Community

July 11, 2022 By Shannon Abram

The Conference Board planned a big community launch for April 2020. One thing they didn't plan on was a global pandemic. Learn how the community team at The Conference Board leveraged their new community to drive increased member retention and improve the member experience, effectively … [Read more...]

Using Rewards Programs to Drive Engagement

July 1, 2022 By Shannon Abram

As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic … [Read more...]

Using Community Dashboards to Tell a Story

April 26, 2022 By Shannon Abram

community dashboards

A thoughtful narrative combined with powerful metrics can help you tell your community story in a way that connects with stakeholders and executives, unlocking additional resources and providing you with needed advocates in your corner. But, how do you decide what story to tell? Many community … [Read more...]

Using Online Community to Transform Internal Culture and Communications

April 27, 2020 By Shannon Abram

Humana online case study

Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as … [Read more...]

Using Gamification to Increase Engagement In Online Communities

May 27, 2019 By Shannon Abram

Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income. To celebrate their 75th anniversary, … [Read more...]

Using ROI to Gain Executive Support

April 27, 2019 By Shannon Abram

Element14 is an online community of over half a million engineers, makers, educators, and students where members can connect, learn, create, and inspire. The element14 team sought to provide tangible ROI to help executives understand the financial value the community provides to drive revenue. In … [Read more...]

Nurturing Super Users to Cultivate Success

June 27, 2018 By Shannon Abram

Community Management Case Study

Many community managers don’t want to overburden their most active members with extra duties that could make them feel used or make them less active in the community. They don’t have the budget or authorization to provide needed training and resources for advocates (or superusers, power users, top … [Read more...]

Harnessing the Super Power of Community Advocates

April 27, 2018 By Shannon Abram

Community Manager case study

If you don’t already have a superuser program in place you might consider putting that on your 2022 to-do list. Our State of Community Management research shows that when a member of an Average External Community shifts from a passive recipient of information to an active participant, their activity … [Read more...]

Driving Community Participation and Engagement With Gamification

April 27, 2018 By Shannon Abram

community case study

Electronic Arts Inc., a leading global interactive entertainment software company, delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets to hundreds of millions of players worldwide. With an online gaming network that is home to … [Read more...]

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