A thoughtful narrative combined with powerful metrics can help you tell your community story in a way that connects with stakeholders and executives, unlocking additional resources and providing you with needed advocates in your corner. But, how do you decide what story to tell? Many community … [Read more...]
Using Online Community to Transform Internal Culture and Communications
Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as … [Read more...]
Using Gamification to Increase Engagement In Online Communities
Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income. To celebrate their 75th anniversary, … [Read more...]
Using ROI to Gain Executive Support
Element14 is an online community of over half a million engineers, makers, educators, and students where members can connect, learn, create, and inspire. The element14 team sought to provide tangible ROI to help executives understand the financial value the community provides to drive revenue. In … [Read more...]
Nurturing Super Users to Cultivate Success
Many community managers don’t want to overburden their most active members with extra duties that could make them feel used or make them less active in the community. They don’t have the budget or authorization to provide needed training and resources for advocates (or superusers, power users, top … [Read more...]
Harnessing the Super Power of Community Advocates
If you don’t already have a superuser program in place you might consider putting that on your 2022 to-do list. Our State of Community Management research shows that when a member of an Average External Community shifts from a passive recipient of information to an active participant, their activity … [Read more...]
Driving Community Participation and Engagement With Gamification
Electronic Arts Inc., a leading global interactive entertainment software company, delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets to hundreds of millions of players worldwide. With an online gaming network that is home to … [Read more...]
Using a Playbook to Support Community Manager Success
If you’ve played team sports for any period of time, you’ve probably had the need to learn plays – and with good reason. No matter how strong your individual skills, knowing what you and your fellow team members can and should be doing in a given situation gives you a leg up on your competition. … [Read more...]
Developing B2B Social Communities for Growth, Innovation & Customer Loyalty
CA Technologies creates software that fuels transformation in the application economy. The company has grown considerably over the years through organic development, acquisitions and a brand name change, leaving inherent challenges and brand identity issues for customers and former employees across … [Read more...]
Ensuring Consistent Brand Voice through Community Governance
When we talk about the eight competencies of the Community Maturity Model people tend to get really excited about the work they do for culture, or content and programming. There are even those among us (Jillian, I'm looking at you!) that get super fired up about metrics and measurement. … [Read more...]
