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The Social Enterprise Service Market

August 27, 2009 By Rachel Happe

Today, Altimeter Group announced its expansion and the addition of some prominent partners: Jeremiah Owyang, Ray Wang, & Deborah Schultz. While Charlene Li is a force to be reckoned with in her own right, this expansion will make the Altimeter group one of the bigger service firms to arise in … [Read more...]

About, Tools
Altimeter, Ant's Eye View, Beeline Labs, Dachis Group, Forum One, New Marketing Labs, Social Media Business Council

Show & Tell: How Community Managers Use Twitter

July 20, 2009 By Rachel Happe

There are Twitter users and there are Twitter users. For those of us that have been on Twitter for a while, usage has evolved as the applications and the social norms have. In a recent member roundtable with Laura Fitton, it became clear how important the use of applications, hashtags, and search … [Read more...]

Tools, Uncategorized
Connie Bensen, Seesmic, TweetDeck, Twitter

Got Examples? @TheCR Quick Case

June 26, 2009 By Rachel Happe

One of the consistent themes at the Enterprise 2.0 conference, like at many conferences in this space recently, was the need for more case studies and ROI examples. Both of those are big meaty things to develop and present - when companies are willing to share. It's partly why so few good examples … [Read more...]

Tools
@TheCR Quick Case, examples, Quick Case

The Community Maturity Model

June 16, 2009 By Rachel Happe

Community Maturity Model

Community management is becoming a lot more common at all sorts of organizations - driven by adoption of people doing more and more online and the social media tools that allow for easy conversation and collaboration. As that happens, however, there is a lot of friction due to lack of standards - … [Read more...]

About, Community Management Best Practices, Tools
build, CMM, Community, Community Maturity Model, grow, maturity, start, Strategy

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