In episode #1 Rachel is joined by Jake McKee, Founder of Community5 and the Dinner5 project.
Every week Rachel Happe chats for 30 minutes with a new guest – no script, no rules.
With countless IRL events being moved online as a result of the COVID-19 crisis, Rachel and Jake to discuss ideas for creating synergy and connecting with your audience when your live, in-person event becomes virtual.
Watch the chat.
About Jake McKee
Jake McKee is one of the founders of the modern customer community movement. He led Apple’s well known Global Support Communities. He pioneered efforts at LEGO to engage its adult users in a community – which spawned breakthrough innovations such as the Mindstorms community driven product development (which landed on the cover of Wired Magazine).
He co-founded Ant’s Eye View (later purchased by PwC) which helped firms like Starbucks, Canon, and H&R Block build customer communities that became powerful engines for marketing, sales, product innovation and the customer experience.
Jake currently runs Community5, a consulting practice focused on helping organizations drive more success with their online communities, fan engagement programs, and product development processes. He also manages the Dinner5 project, a monthly dinner series that brings senior community leaders together.