By Amy Turner, The Community Roundtable
Our research shows that communities are becoming more strategic. C-level executives are often the ones approving budgets and receiving progress reports. This is fantastic progress of which all of us who work in the community space can be very proud.
As communities gain strategic attention, the spotlight can shine pretty brightly, especially when executives understand the opportunities and risks of community approaches, making it easier to get support, advocacy and budget approval. It is not so great when executives have expectations that don’t align with how communities succeed and it can lead to significant frustration for everyone involved.
In her recent post, View from the Top: Executive Perspectives on Community, Rachel shared her unique perspective gained from recent conversations with executive teams, reinforcing the increasing executive interest we see in our research.
The great news? Executives are engaged in the community topic and committing the time to learn more personally and allocating budget for education. We are also seeing organizations realizing successful communities require more than software, engaging with us at the beginning of their journey or as they start again.
But there’s still more work to be done…You can read Rachel’s full post here.
Things We Are Reading this Week:
New Social Media and Community Jobs
Manager, Community Engagement – Goodreads LLC – San Francisco, CA
Community Manager – Microsoft – Redmond, WA
Advocacy and Community Engagement Manager -Hydrocephalus Association – Bethesda, MD
Director of Community, Technology Program Management – Salesforce – San Francisco, CA
Community Manager – Harvard University – Boston, MA
Social Media Manager – Metter Media LLC – Boston, MA
Social Media Community Manager – Linqia – San Francisco, CA
Content and Social Media Manager – The Scotts Miracle-Gro Company – Columbus, Ohio
Manager, Social Media & Community – PBS – Arlington, VA
Community Manager – Amazon – Seattle, WA