By Maggie Tunning, Learning and Culture Manager at The Community Roundtable.
We launched the 2014 State of Community Management survey a few weeks ago and can’t help ourselves to start sifting through the results. Last week we hosted a workshop for members of TheCR Network’s Community Maturity Assessment Working Group to talk about what’s interesting and/or surprising about the early data set, as well as how we want to approach segmenting and presenting it later.
A few highlights about what we’re learning and thinking about:
Community leader/advocate programs: About 34 percent of communities have formal advocate programs (with a defined application and renewal process), and 39 percent have informal programs. What can we learn from the more mature communities to strengthen the informal programs and build new ones?
Community culture: When looking at the traits of communities surveyed, they’re on average balanced between content and conversation, formal and user-generated content and being reactive and proactive to issues. Do these traits change when the data set is segmented by types of communities (the categories of internal and external communities profiled)?
Community management: About 75 percent of communities surveyed have at least one full-time community manager on staff. Almost 29 percent have more than one full-time community manager. Does the number of community management resources affect the development of other community maturity indicators – like community playbooks, editorial calendars, crisis plans?
Interested in being a part of this research? There’s still time to participate — take the survey here through the end of February. As a thank you, we’re offering a discount off a new individual membership in TheCR Network (that includes the opportunity to collaborate with our smart working group members) – so if you’re thinking about joining now is the time!
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