Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the more traditional uses like […]

How do we make sure TheCR Connect is exactly what attendees want? We ask them. Our annual community conference – TheCR Connect is less than seven weeks away! Believe me when I say things are ramping up at TheCR headquarters and we can’t wait to host an eclectic group of community professionals. When our attendees register […]

We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there are still some concerns and areas that should be improved upon, there is […]

“There has never been a more important time to understand the context and impacts of accelerated change.” As we started to tackle the agenda for Connect 2018 I kept coming back to the quote above. This year, as we focus on the theme “Community Accelerates Organizational Transformation” I was repeatedly drawn to Heather McGowan’s words. With the transition […]

The State of Community Managment 2018 report is very clear on the demands made on community managers. 47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are Centers of Excellence.t All of those requests are straining the already stretched resources […]

Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment.  Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased profitability and revenues, or indirectly like greater customer retention, increased communication, product innovation etc. Big […]

Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. Organizations that engage well reap huge rewards in attention, conversion, productivity, innovation, and advocacy. How […]

Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 CommunityLeaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian.  Download the ebook here for free. […]

Community management work is evolving along with roles – and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I’ve long said that community management is the future of all management – and community leadership is the future of all leadership. That’s […]

Community Management Business Skills: Integrating community into the organization Not surprisingly, the value of community management business skills grows as community managers more effectively integrate their communities with their overall organization. Directors of Community are typically tasked with leading such efforts, and typically work with more mature or strategic communities — and that is reflected […]