Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community program. Only 23%! What’s […]

I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy quote about families “All happy families are alike; each […]

Communities have an immense cross-functional impact, but the State of Community Management 2018 also showed us how far that impact goes. Not only are community professionals responsible for the community and engagement, but individuals across organizations are increasingly responsible as well. What does that mean for community programs? Community Responsibilities are Dispersed  According to this […]

Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including: What’s your best advice for someone just starting out in Community Management? What […]

From One Community to a Network of Communities A decade ago, most organizational communities served one functional purpose. That might have been offering self-service support that lowered overall support costs while increasing resolution and satisfaction rates. It might have been a community of practice allowing engineers to iterate quickly on problems, learn, and innovate. It may […]

Communities need different management at different stages Young communities can be pretty simple to manage. It can be as easy as inviting a few friends and asking questions. As they grow and mature, however, communities need more mature and sophisticated management. When a community has thousands – or millions – of members, they are really […]

Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including: What’s your best advice for someone just starting out in Community Management? What […]

 Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the more traditional uses like […]

How do we make sure TheCR Connect is exactly what attendees want? We ask them. Our annual community conference – TheCR Connect is less than seven weeks away! Believe me when I say things are ramping up at TheCR headquarters and we can’t wait to host an eclectic group of community professionals. When our attendees register […]

We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there are still some concerns and areas that should be improved upon, there is […]