The State of Community Management 2019
The State of Community Management is our annual research platform that tracks the performance of communities and community management across the eight competencies of the Community Maturity Model.
Now in its tenth year, The State of Community Management report is the most referenced and trusted resource in the community industry.
The State of Community Management 2019 explores the question: why aren’t all organizations racing to adopt community approaches? Building and operating successful, productive communities requires a radically different mindset – one that does not put the organization at the center. It also requires community builders who can translate what they know into the language of business. Finally, it requires courageous executives willing to invest time and resources in a very different model of success, a challenging proposition even with hard data and evidence.
The State of Community Management 2018
What community management is and how it is effectively executed have now largely been documented. This year, we are transitioning the research yet again and focusing on the strategic impact communities are having and how they are supporting key business goals.
The results are compelling.
This year the research led to three key findings:
- Communities are change agents: Community programs impact multiple functions, stakeholders, and departments in organizations. They have immense potential to be agents of change by efficiently dispersing knowledge and information across organizations and their markets.
- Communities create transformational value: Community programs show an average ROI that exceeds 2,000%. They enable behavior changes that directly impact profitability and revenue generation, while also having an overwhelmingly positive impact on brand and cultural sentiment.
- Community teams are underfunded: Community professionals are burnt out due to increasing success and workloads without the accompanying increase in resources and support. This is limiting impact.