The NEW Community Manager Handbook started as a series of twenty-one interviews with community leaders from organizations like Analog Devices, Inc, Easterseals, Microsoft, PTC Software, the Canadian Partnership Against Cancer, the World Bank Group, and many more. The conversations, led by Anne … [Read more...]
Building a Content Strategy in 5 Steps
Content marketing sounds like a straightforward term, but a surprising number of marketers and community managers don’t get it. But no worries, because we love content marketing and are here to help. What is content marketing? Glad you asked! Content marketing is so much more than just adding … [Read more...]
Four Tips for Calculating Community Return on Investment (ROI)
It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. That is phenomenal progress in a few short years – and something in which everyone who works in the community space can feel … [Read more...]
Three Ways to Re-Energize a Quiet Online Community
Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset because they were moved to a new platform without warning or resources. Welcome to the world of Extreme Networks when Sam Pirok started as … [Read more...]
Using Community Dashboards to Tell a Story
A thoughtful narrative combined with powerful metrics can help you tell your community story in a way that connects with stakeholders and executives, unlocking additional resources and providing you with needed advocates in your corner. But, how do you decide what story to tell? Many community … [Read more...]
Save the Date: Customer Community Summit is June 15th
After a two-year hiatus, we are thrilled to welcome our community audience back to Boston for a one-day, exclusive customer community summit. This all-inclusive experience will take place at Convene Boston on Wednesday, June 15, 2022. This event is designed for community professionals working with … [Read more...]
5 Tips for Launching an Online Community
The idea of not planning for a grand launch day for your online community is hard to consider. You've spent months project managing and planning for the launch, so of course, you want to celebrate! But, having a huge to-do to launch a new community can set up unrealistic expectations that tend to … [Read more...]
Community Conversations – Episode #80: Marjorie Anderson
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #80 of Community Conversations features Marjorie Anderson, Product Manager, Digital Communities at Project Management Institute, and … [Read more...]
5 ways to plan effective content and programming for your online community
Our State of Community Management research has shown that 69% of community programs count content and programming in their community metrics, but only 6% of their budgets go to online community content and programming. Content and programs are the lifeblood of a successful community program. Content … [Read more...]
Community Conversations – Episode #79: Chris Catania
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #79 of Community Conversations features Chris Catania, Head of Community at Esri. Esri is an international supplier of geographic … [Read more...]
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