Community: The New Normal

The State of Community Management report provides strategic ideas and tactical benchmarks for global community management professionals.

The State of Community Management 2022 explores the state of the community management industry through the lens of the eight competencies in the Community Maturity Model.

Each section includes data, ideas, and expert practitioner perspectives to give you new insight into the community management industry.

The 2022 report explores trends in community management, including these findings: 

Community approaches are the new normal.

Grounded in the work done by community practitioners over the last 15-20 years and bolstered by the momentum gained since the pandemic emerged in 2020, community programs have shown the world that they are the most effective way to connect and collaborate globally.

Executives overwhelmingly support community-led initiatives.

As community teams become operational business units they track and report back to their organizations in ways that executives understand and care about. These efforts result in recognition and resources, creating a flywheel for continued success.

Communities contribute to organizational success.

No longer limited to pet projects or line-of-business efforts, community teams are building Centers of Excellence to share and spread community approaches throughout their organization’s ecosystem.

Watch the companion webinar for more unpublished insights from the 2022 report.

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The State of Community Management is made possible through the support of our partners.


Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations.

Through our community solutions we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members.

Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.

For more information, visit: 

Verint Community empowers customers, partners and employees with a flexible, customizable community and self-service tools that drive real business value: better engagement, lower support costs and higher sales.

The Verint Community platform is the world’s most flexible and scalable platform for powering innovative online communities and forums for engagement, support, web self-service, agent-to-agent collaboration and insights (available Cloud or On Premises). With Verint Community, organizations have 100% control of their online brand experience. As part of the Verint Cloud platform, Verint Community can be deployed standalone, integrated with or embedded into other enterprise systems to make them more socially engaging, increase adoption and deliver high-impact experiences.

Learn more:


Hivebrite is an all-in-one community management and engagement platform.

It empowers organizations to launch, manage, and grow fully branded private communities. Hivebrite is completely customizable and provides all the tools needed to strengthen community engagement.

Over 800 organizations worldwide, including American Heart Association, JA Worldwide, Cartier Women’s Institute, WWF, the University of Notre Dame, and NYSE, use Hivebrite to create and engage vibrant communities.


SWOOP Analytics empowers employees and leaders around the world with personal and enterprise data to be successful in the digital workplace. We analyse the content and relationships in Microsoft Teams, Yammer, Workplace from Meta and M365 to provide organisations with deep collaboration and behavioural insights. We help organisations adapt behaviours to reach better business outcomes and make informed decisions about collaboration effectiveness.