Community reporting (aka metrics and measurement) helps organizations understand the “why” of community approaches and the results they see when they do.
Community teams are often responsible for collecting, analyzing, and reporting back to the organization, which evolves as the community grows. The same occurs as a community program matures: Beginning with activity metrics and anecdotal evidence of behavior change to more performance and behavior-based metrics.
One of the most daunting aspects of community management for many community managers is how to tackle metrics and measurement. There are so many things to measure, track and report on. And then – what’s the best way to share this data. Weekly? Monthly? With your whole team? Executive reports?
It can become overwhelming quickly. But it doesn't have to! Use the community reporting resources below to inform your metrics and measurement strategy.
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