We developed the Community Maturity Model™ (CMM) to help organizations understand, plan for and assess the performance of community and social business initiatives.
Our clients use it both as a community management checklist and as an organizational roadmap. At TheCR, we use it to organize our research, our curated content and our training services so that our clients can easily connect the dots and use our research and content in their strategic planning.
This model articulates two concepts required to advance the business of community.
First, it defines the eight competencies we believe are required to build successful business communities. Second, it articulates how these competencies progress from hierarchical organizations to those that have embraced a networked approach to their business. First published in 2009, it is widely used today by TheCR Network members and beyond to:
Evaluate and assess their organization’s social and community efforts through gap analysis
Understand the expertise and skill sets required for successful community development
Develop a roadmap to advance community efforts in
their organization
Educate and manage expectations
of executives, advocates, and colleagues
Create training for those tasked with working on social strategy and community management
Secondly, it informs how we organize our research, training, and TheCR Network programming.
See how others in our network view and use the Community Maturity Model:
- Assessment: The State of Social Media at the University of Denver and Using the Community Maturity Model at Orange Business Services to Measure Performance
- ATKearney's Insight on Digital Marketing: Don't Miss the Forest for the Trees
- Measurement Framework: Community and Community Manager Maturity Model and Matrix
- Research framework: Practice Makes Perfect and Research from the Community Roundtable
- Management tool: Community Maturity Model
- Social business adoption: Community Management Is Driving Social Business Adoption
