We developed the Community Maturity Model™ (CMM) in 2009 to help organizations understand, plan for and assess the performance of community and social business initiatives. In studying communities and organizations for a decade, we now have a much better sense of what each of those milestones looks and feels like and have updated the Community Maturity Model accordingly.
Our clients use it both as a community management checklist and as an organizational roadmap. At TheCR, we use it to organize our research, our curated content and our training services so that our clients can easily connect the dots and use our research and content in their strategic planning.
This model articulates two concepts required to advance the business of community.
Download a high-res version of the Community Maturity Model here.
Community Maturity Model by The Community Roundtable is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at https://communityroundtable.com/what-we-do/research/community-maturity-model/.
First, it defines the eight competencies we believe are required to build successful business communities. Second, it articulates how these competencies progress from hierarchical organizations to those that have embraced a networked approach to their business. First published in 2009, it is widely used today by TheCR Network members and beyond to:
Evaluate and assess their organization’s social and community efforts through gap analysis
Understand the expertise and skill sets required for successful community development
Develop a roadmap to advance community efforts in
their organization
Educate and manage expectations
of executives, advocates, and colleagues
Create training for those tasked with working on social strategy and community management
Secondly, it informs how we organize our research, training, and TheCR Network programming.
See how others in our network view and use the Community Maturity Model:
- Assessment: The State of Social Media at the University of Denver and Using the Community Maturity Model at Orange Business Services to Measure Performance
- ATKearney's Insight on Digital Marketing: Don't Miss the Forest for the Trees
- Measurement Framework: Community and Community Manager Maturity Model and Matrix
- Research framework: Practice Makes Perfect and Research from the Community Roundtable
In about 10 minutes you'll complete a custom assessment to help you understand your community management maturity. You'll receive a scorecard with your maturity for each of the eight competencies in the Community Maturity Model.
The Community Score allows you to identify where to focus resources for maximum ROI on your community efforts.
