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The Community Manager Handbook

Don't reinvent the community wheel. 

41 (plus a few extra) community leaders share their ideas and expertise in the two editions of The Community Manager Handbook.

We first published The Community Manager Handbook in Spring 2015. Pre-TikTok. Pre-Ted Lasso. Pre-COVID-19.

The community world has changed a lot since then. Community technology vendors have come and gone or merged. People just starting their community careers seven years ago now hold an amazing array of leadership positions at incredible global communities. One thing that hasn't changed is our mission: The Community Roundtable was established to document, research, and define what it means to be a professional community manager.

Our hope is that The NEW Community Manager Handbook provides ideas and inspiration for your community work, and challenges you to try something new. The 2022 edition doesn't replace the 2015 one; instead, it adds new voices to the global community conversation.

CM-Handbook-2022-Final-Cover
DOWNLOAD THE 2022 EDITION
CM Handbook_cover
DOWNLOAD THE 2015 EDITION

Online Community Case Studies

Heifer International Case Study Online Community

Community Case Study: Heifer International

Using Gamification to Increase Engagement Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided […]

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Humana online case study

Community Case Study: Humana, Inc.

Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, […]

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Newark element14 Case Study Cover Shadow

Community Case Study: Newark element14

Using ROI to Gain Executive Support Shared by Dianne Kibbey, Global Head of Community and Social Media  Element14 is an online community of over half a million engineers, makers, educators and […]

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Community Management Case Study

Community Case Study: Mimecast

Nurturing Super Users to Cultivate Success The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community. […]

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community sentiment

Community Case Study: Improving Community Sentiment

Taking a Community from Hostile to Happy When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest […]

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Community Manager case study

Community Case Study: Carbon Black

Harnessing the Super Power of Community Advocates With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way […]

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Community case studies

Community Case Study: Aetna

Ensuring Consistent Brand Voice through Community Governance   A community management case study from Tara Autrey, Senior Project Manager, Aetna. Download the Case Study: More Case Studies: Want more community management […]

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community case study

Community Case Study: Autodesk

Getting the New Member Experience Right  A community case study from Camilo Lemos, Community Manager at Autodesk. Download the Case Study Now: More Case Studies: Want more community management resources like […]

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Community best practices

Resources for the people who build online communities.

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