Don't reinvent the community wheel.
41 (plus a few extra) community leaders share their ideas and expertise in the two editions of The Community Manager Handbook.
We first published The Community Manager Handbook in Spring 2015. Pre-TikTok. Pre-Ted Lasso. Pre-COVID-19.
The community world has changed a lot since then. Community technology vendors have come and gone or merged. People just starting their community careers seven years ago now hold an amazing array of leadership positions at incredible global communities. One thing that hasn't changed is our mission: The Community Roundtable was established to document, research, and define what it means to be a professional community manager.
Our hope is that The NEW Community Manager Handbook provides ideas and inspiration for your community work, and challenges you to try something new. The 2022 edition doesn't replace the 2015 one; instead, it adds new voices to the global community conversation.
Online Community Case Studies
Community Case Study: Heifer International
Using Gamification to Increase Engagement Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided […]Read More
Community Case Study: Humana, Inc.
Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, […]Read More
Community Case Study: Newark element14
Using ROI to Gain Executive Support Shared by Dianne Kibbey, Global Head of Community and Social Media Element14 is an online community of over half a million engineers, makers, educators and […]Read More
Community Case Study: Mimecast
Nurturing Super Users to Cultivate Success The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community. […]Read More
Community Case Study: Improving Community Sentiment
Taking a Community from Hostile to Happy When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest […]Read More
Community Case Study: Carbon Black
Harnessing the Super Power of Community Advocates With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way […]Read More
Community Case Study: Aetna
Ensuring Consistent Brand Voice through Community Governance A community management case study from Tara Autrey, Senior Project Manager, Aetna. Download the Case Study: More Case Studies: Want more community management […]Read More
Community Case Study: Autodesk
Getting the New Member Experience Right A community case study from Camilo Lemos, Community Manager at Autodesk. Download the Case Study Now: More Case Studies: Want more community management resources like […]Read More