Maria Ogneva started an important conversation with TheCR Network members about managing and avoiding community manager burnout. We thought it was worth extending and curating to a broader audience. Thanks to Maria for starting this critical conversation and for collaborating on this great slideshare.
While the community manager role is one that many are interested in being hired for, it is not all glamour and no, you don’t spend all day playing on social media. It’s hard work and can be quite isolating and emotionally taxing.
The good news is that some of the information we collected from our 2013 State of Community Management survey shows that there are more and more formal community managers out there. With education, support and resources like TheCR Network our hope is that community managers can proactively limit the impact of the dark side of the profession and avoid burnout.
Here are some of the interesting facts Maria and our research advisory board learned:
- Community management programs are maturing and some community programming practices such as welcome emails are now standard.
- A vast majority of community managers are in-house talent vs. outsourced to an agency.
- The majority of respondents said their business communities were started as deliberate efforts.
- Proactive community management has a dramatic impact on the engagement profile of a community with most companies surveyed seeing much higher engagement rates than the commonly used benchmark of 90-9-1.
We are very happy Maria brought forth this important topic at this time when community management is growing and maturing both as a specific role and as a discipline. Share your ‘dark side’ confessions in the comments below or using the #CMDarkSide hashtag on Twitter or in our LinkedIn Group.
(This article was also published in this month’s edition of TheCR News, our monthly newsletter)
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