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Why Community Teams Need to Get Smart About Using ROI

August 13, 2018 By Sonali Varma

How to calculate community ROI

 Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]

Communities contribute to multiple strategic objectives

July 7, 2018 By Sonali Varma

how to improve community ROI

Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment.  Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased … [Read more...]

The Cross-Functional Impact of Communities

June 11, 2018 By Sonali Varma

how to prove community ROI

Executives are struggling with how to rapidly transform their organizations.  There is so much that needs to be addressed and so quickly, that it's challenging to know where to start.Communities point to a possible approach. Community impact is broad and deep  Communities are reaching the breadth … [Read more...]

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