Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
Communities contribute to multiple strategic objectives
Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment. Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased … [Read more...]
The Cross-Functional Impact of Communities
Executives are struggling with how to rapidly transform their organizations. There is so much that needs to be addressed and so quickly, that it's challenging to know where to start.Communities point to a possible approach. Community impact is broad and deep Communities are reaching the breadth … [Read more...]