The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • About Us
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2024
      • Community Leadership Awards 2023
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
  • Services
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
  • Research
    • The State of Community Management
      • SOCM 2024
      • SOCM 2023
      • SOCM 2022
      • SOCM 2021
      • SOCM 2020
    • Community Careers and Compensation
    • The Community Manager Handbook
      • 2022 Edition
      • 2015 Edition
    • The Social Executive
    • Special Reports
    • Case Studies
  • Events
    • Connect
      • Connect 2024
      • Connect 2023
      • Connect 2022
    • Community Technology Summit
    • Professional Development
    • Resource Bundles
    • Upcoming Events
    • Community Manager Appreciation Day
      • Community Manager Appreciation Day 2025
      • Community Manager Appreciation Day 2024
  • I’m looking for…
    • Community Engagement Resources
    • Executive Support Resources
    • Community Reporting Resources
    • Platform and Technology Resources
    • Community Strategy Resources
    • Community Programming Resources
    • Community Career Resources
    • Something Else
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Community
    • The Network
      • Member Login
      • Join The Network
      • Roundtable Call Library
    • The Library
      • Subscriber Login
      • Subscribe to The Library
  • Blog

Your Community’s Impact: How To Measure It

January 24, 2023 By Guest User

By: Morgan Wood, Head of Community at Hivebrite.

Note: This guest post is sponsored content from Hivebrite. Learn more here. 

Building trust and growing your community requires communicating your impact, but measuring impact isn’t always straightforward. Your choice of success metrics should not only hold you accountable but also tell your community’s story. 

Here, we’ll explain how to identify your community’s success and demonstrate its impact quantitatively and qualitatively.

Measuring Quantitative Impact  

Quantifying your impact involves many considerations, including:

  • The health of your community
  • The quality of member sentiment
  • The engagement of your audience in events

Let’s take a closer look at how you can measure each one!


Understanding Your Community’s Overall Health

The first step to understanding the impact of your community is to take a holistic view of its overall health. You can do this by looking at various metrics such as activity, reach, and overall growth—to do this we recommend you use the following metrics:

Traffic MetricsActivity Metrics
# of unique visitors per time frame# of page views per timeframe# logins per timeframe# registrations per timeframe% conversion of members # of Monthly Active Users (MAU)# posts created per timeframe# of moderator actions performed per timeframe

Diving Deep Into Member Sentiment  

In order to dive deeper into engagement, it is necessary to have a good understanding of your community’s overall health. Often, this means looking at things like how often members log in, what kind of content they interact with, and how long they spend in the community. 

However, engagement has been watered down (especially with the community boom) so we want to dig deeper by looking at sentiment metrics. The better you understand your members’ feelings, opinions, and attitudes toward your community, the better you can shape their community experience.

Targeted Feeling Metrics
Belonging# New Members # New registrations 
Importance% feedback implemented from members % of engaged members vs. members registered
Security # unique comments from members# unique discussion posts from members
Happiness # of converted advocates or championsYour overall Community Health ScoreYour Net Promoter Score (NPS)
Event Metrics
# of registrations vs. # of attendees% Engagement of Attendees# Website Visits% Returning Attendees# Post event engagement (i.e: on-demand content views)

Discover how creating a sub-community around your flagship events can boost reach and impact.

Measuring Qualitative Impact  

Traditionally, organizations have focused on quantitative data, but not everything can be reduced to a number. There is just as much value in qualitative data as quantitative data. Qualitative impact allows you to elevate, champion, understand, and tell the stories of your members.

Gathering Member Stories

Ask for member stories! These are simple but powerful narratives that highlight how your community has made a positive difference in someone’s life. Stories like these are invaluable when it comes to showing the impact of your work.

Ottobock is a med-tech company continually specialized in prosthetics and orthotics. Its community, Movao, connects amputees using its products.

The team running the community has created a stories page where community members share inspiring stories about their life:

Conducting Surveys and Polls

Asking your community members directly is another great way to measure the impact of your community. You can do this through surveys, polls, one-on-one interviews, or focus groups. This method is especially useful if you want to get feedback on specific initiatives or programs.

Correlating Your Data

Correlating data is critical. Correlation can tell if two variables have a linear relationship, and the strength of that relationship.

If someone doesn’t attend any of your community’s events in the coming year, how likely are they to renew their membership? If you compare this to someone who attends an event, you might be able to predict how likely they are to resubscribe the next year. You can use this information to focus on initiatives that have the greatest impact when two variables are correlated. 

Invest time in understanding and measuring your community’s impact across your organization by working with other departments. If, for example, your community strives to improve products, you must work closely with the Product and Customer Success Teams to determine how many ideas are implemented, how they affect customer satisfaction, and how they influence new customers.

Final Thoughts

Measuring impact is often imagined to be far more complicated than in practice. The best place to start is with your members and what impact you want to make for them. Remember, the most important thing is to keep your community’s goals top of mind and apply a rigorous methodology when evaluating your chosen metrics.

About Hivebrite

Hivebrite is an all-in-one community management platform. It empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities.

About Guest User

Guest User posts represent sponsored content and the author may vary. Please contact us for more info about a specific post or if you are interested in partnering on content.

Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Community 101
Case Studies
Webinars

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Professional Development

QUICK LINKS
Blog
Newsletter
About The Network
About The Library
About The Academy

LOGIN
The Network
The Library
The Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter