Over the weekend I found myself coming back to this article again and again. I think because it shows how very much the rise and growth of community management has changed the way individuals and corporations now interact in the business world. When I was in college (those many years ago) you were always taught not to burn bridges as you never knew when those you know now may be helpful in the future. But it was a very individual concept. The way I remember it. The onus was on me, not the corporation to keep a good relationship. The corporation was in control.
With the growth of community and how public corporate and customer and employee interactions have become, this is no longer true. All need to manage these relationships: individuals as well as corporations…and that of course means community managers and business leaders. We at The Community-Roundtable see it as a community strategy that pays.