“Brands that can rock visual media will find themselves market leaders,” says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn’t because if a picture is worth 1,000 words and interactive experience is probably worth 100,000 words. Just check out what Penquin Group put together to attract a new Community Manager for its brand.
This is simply one of the best ways we have seen to advertise for a candidate in a long time. And as the skill shortage in social business continues to grow and community professionals continue to feel squeezed this is the kind of effort that may be needed to set your company apart, show community professionals that you understand what they do, help get a feel for your company and its mission and demonstrate how important community management is for your organization
As Meg Tripp commented on our Facebook Page, “It’s the gentlest, cutest gauntlet throwdown ever” and THAT is impressive community management in and of itself. Does this give you ideas for how to attract – or respond to – community manager job openings?
The Community Roundtable provides strategic, tactical and professional development programming for community and social business leaders through online training, a membership based peer to peer network, a monthly report subscription curating important content to stay abreast of, and advisory services for organizations in all stages of their online community and social business development.