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Friday Roundup: The beginning of the (year-)end in community

December 12, 2014 By Ted McEnroe

By Ted McEnroe, The Community Roundtable

Where does the time go? After a week that started wet in the East and ended wet in the West, we have just one more full work week in 2014. It’s that time of year when things start to feel quiet because everyone is head down wrapping things up, before the weeks where it feels quiet because, well, it’s quiet. A good time to pull together those year-end lists and make plans for 2015.

Here at TheCR it doesn’t feel quiet. On the blog we shared two more #thankitforward posts, from Maggie Tunning and yours truly. We also posted the recording of our most recent Community Manager AMA with Becky Scott from iTalent. And in the network we are starting to get down to work on developing the survey for the State of Community Management 2015 – to be released in the winter in time for us to publish results in the spring.

We also pushed out a new summary deck for #ESNChat, the weekly tweetchat we are proud and thankful to have taken over from TheCR member Jeff Ross. The decks are a great way to get a quick sharable glimpse into how skilled ESN managers tackle all sorts of issues – in this case, how to develop Champion programs in ESNs. The last #ESNChat of the year is Thursday. Hope you can join us!

Community News and Articles from Around the Web

Why User-Generated Content is Essential to Successful Online Communities – A traditional business approach seeks ROI and ways to capitalize on and measure the effect of having community. Community is often predicated upon its direct or indirect role to achieve a financial or numerical goal for the host organization. While none of that is wrong, it’s important to also anticipate the human elements in constructing key performance indicators.

Why Online Customer Communities Need A Purpose Bigger Than Building Community – Many organizations start their thinking too late in the process and end their planning too soon. The true business goals of online customer communities can get lost in the planning process. All too often, companies focus more on creating an active, thriving community at the expense of first developing a well-thought-out plan for integrating the online community into their business.

The 7 Attributes of CEOs Who Get Social Media – Chief executives that embrace and understand the promise of social media are rare, so rare that we call them “blue unicorns” in our book, A World Gone Social. Why blue unicorns? Because CEOs that embrace social as much as leaders like Aceto are still so uncommon that we aren’t just looking for any unicorn, we’re looking for a specific color of unicorn.

Preparing Your Community for the Digital Generation – When it comes to online communities, from a young age Millennials have learned to leverage their social networks. If they need something, they know that between their networks and Google, they can probably find it or build it. This generation learned early on they can do it themselves. There’s no such thing to them as “I don’t know”—only “I don’t know YET”.  And it’s not just that they search for information with a few clicks; they understand the value of asking their friends. They believe and trust in the collective power of networks to get the information they need.

New Community and Social Media Jobs

Social Collaboration Specialist – Codeworks, Inc. – Milwaukee, WI

Community Producer – Royal Caribbean – Miami, FL

Community Manager – Young Entrepreneurs Council – Boston, MA

Senior Community Manager – Ogilvy & Mather – New York, NY

Alienware Arena Global Community Manager – Dell – Miami, FL or remote

External Communities Manager – Intel – Hillsboro, OR

Public Relations and Community Manager – Sparkcentral – San Francisco, CA

Community Manager – EVB – Boulder, CO

Manager, Knowledge Communities – American Institute of Architects – Washington, DC

Social Media Community Manager – Main Street Hub – Austin, TX

Community Manager – Wanderu – Boston, MA

Community Engagement Manager, Open Forum – Harvard Business School – Cambridge, MA

Community Manager – Pennwell – Tulsa, OK

Community Manager II – Yoh – Neenah, WI

Community Manager – Sep Media – Los Angeles, CA

Sound Select Community Manager – Red Bull – Santa Monica, CA

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About Ted McEnroe

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