By Ted McEnroe, The Community Roundtable
There is a pie about five feet away from me as I write this Friday Roundup. And I haven’t eaten yet. It might be a fitting end to a week that started with a blog post about a conversation we had with Lauren Vargas of Aetna about engaging stakeholders in policy discussions that included a great and salient piece of advice – think about stakeholders as you would 4-year-olds.
We’ve been busy this week going through the reams of research data we have from the State of Community Management 2015 survey, including our first reviews of key data with members of TheCR Network who have helped shape the survey. We’re very excited about the insights everyone has provided and data they have entrusted us with. Also in the network, we had a great call with collaboration strategist and author Michael Sampson, who shared his Collaboration ROADMAP thoughts and the relationship between collaboration technology and organizational development. It was a great conversation and for any TheCR Network members who missed it, Michael will be back in the coming weeks – stay tuned!
Shannon also shared some great insights on best practices to create community rules of engagement. And Rachel penned a post on LinkedIn looking at the business model of community engagement. “Ultimately, to sustain engagement, the business model needs to generate more value for each of its stakeholder groups than they contribute,” she writes – a major shift from traditional models. It’s worth a read… as are some of these below.
Editor’s Note: I decided against the pie. After all, I’m not 4 anymore.
What We’re Reading This Week
The Difference between Social Learning and Social Collaboration – “For me, this new definition (of social learning) is missing the bigger picture, since it takes no account of where and how most social learning takes place – well outside of formal learning interventions – and in the workplace, in particular, when teams and other groups of people, learn IMPLICITLY from one another as a consequence of working together. I therefore use the (already existing business) term social collaboration to describe the sub-set of social learning that is focused around the learning that takes place from working together, and where the emphasis is on achieving business objectives, and measuring its success in business or performance terms.”
KPI’s for Community Success: Measure What Matters – “Trying to figure out how to measure the success of your community? There’s no one size fits all for picking key performance indicators (KPIs). That shouldn’t come as a surprise—the measures of success for an internal community within an organization should be different than an external association or customer support community. Instead, your approach to measuring the success for your community needs to grow from how you measure success for your organization as a whole, and the shared purpose and value of your community for the organization and the community members. It should also reflect community maturity, because as it grows and evolves, the way you define success should change as well.”
Intranets or ESNs: Why Not Both? – “Do you stick with your Intranet, or ditch it altogether in lieu of an enterprise social network? There’s a place for both, as long as they are intertwined in such a way that the experience of using them is user-friendly and seamless.”
3 Things All Engaged Leaders Have in Common – “Rometty and other leaders like her know the value of social and digital tools, and they use them wisely. They don’t chase every bright shiny app or platform that comes along. They are successful because they take a thoughtful approach to utilizing the multitude of tools, digital and otherwise, that come and go. They use them in a focused way to listen to employees, share ideas, and engage their workforce more effectively.”
New Community and Social Media Jobs This Week
Community Development Manager – Code for America, San Francisco, CA
Senior Producer, Social Publishing – CNN, Atlanta or New York
Director, Community Management – FICO, San Diego, CA
Social Intranet Community Manager – Dealertrack, Dallas, TX 0r Burlington, VT or Lake Success, NY
Director of Social Experience – Laureate Education, Inc., Baltimore, MD
Director, Digital Marketing – Newell Rubbermaid, Atlanta, GA
Alumni Manager, Wounded Warrior Project, Cincinnati, OH
Community Manager – Squarespace, New York, NY
Community Manager, Social Media Exchange – Ipsos, Culver City, CA
Online Community Manager – Socious, Gilbert, AZ