The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • About Us
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2024
      • Community Leadership Awards 2023
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
  • Services
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
  • Research
    • The State of Community Management
      • SOCM 2024
      • SOCM 2023
      • SOCM 2022
      • SOCM 2021
      • SOCM 2020
    • Community Careers and Compensation
    • The Community Manager Handbook
      • 2022 Edition
      • 2015 Edition
    • The Social Executive
    • Special Reports
    • Case Studies
  • Events
    • Connect
      • Connect 2024
      • Connect 2023
      • Connect 2022
    • Community Technology Summit
    • Professional Development
    • Resource Bundles
    • Upcoming Events
    • Community Manager Appreciation Day
      • Community Manager Appreciation Day 2025
      • Community Manager Appreciation Day 2024
  • I’m looking for…
    • Community Engagement Resources
    • Executive Support Resources
    • Community Reporting Resources
    • Platform and Technology Resources
    • Community Strategy Resources
    • Community Programming Resources
    • Community Career Resources
    • Something Else
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Community
    • The Network
      • Member Login
      • Join The Network
      • Roundtable Call Library
    • The Library
      • Subscriber Login
      • Subscribe to The Library
  • Blog

Review: Online Community Management for Dummies

February 21, 2012 By Hillary Boucher

 

I was lucky enough to read and review Deborah’s Ng’s book Online Community Management for Dummies. This book is a great go-to resource for both aspiring and practicing community managers and it’s earned a spot on my office bookshelf.

Deborah nails it and I recommend this book for a few reasons:

It’s comprehensive

Deborah covers the fundamentals and then some. I appreciate that she includes such topics as:

  • a common sense approach to reaching out and partnering with bloggers;
  • no nonsense advice on how to *not* be a spammer when you’re cruising the web building awareness for your community; and
  • encouraging collaboration with competitors as a win-win strategy for building brand awareness and accessing new audiences.

It’s easy to digest

We’ve all been primed on writing for the web: use headlines and bullets to create easy to digest content. This book is written in a similar style. The information is easy to skim and you can dig into the parts that are most relevant for you. It’s a book you can pick up and flip through to find exactly what you need.

It’s friendly

Deborah does a great job of sharing her information with a friendly and feel-good attitude. Her tone is that of a good friend who wants you to succeed;
a helpful boost of confidence as you navigate the world of community management.

It’s based in real experience

Deborah’s the community manager over at Blog World. It’s obvious that this is not a speculative piece of advice, but rather good solid information from an experienced and successful practitioner.

A One-Stop Resource

I’ve read a hundreds of articles that touch on various truths and great advice for community managers. And yes, I’ve bookmarked them, but they are still just that — fragmented information spread out across the web. There’s something about having a one-stop resource that helps me feel grounded in this work. There are a ton of great tips and best practices packed into this book.

This is a great book for people who:

  • have “found” themselves in a community role
  • are taking the Community Management Training
  • are interested in community management as a profession
  • are experienced community managers who appreciate being reminded of various strategies and techniques

On a final note, while many examples in the book focus on external facing B2C communities, the strategies and techniques easily translate to any community. For example, with a little creativity you can adapt ideas and suggestions and make them appropriate for a non-profit or an internal employee community.

I asked Deborah on Twitter who she wrote this book for and she responded: “It’s for anyone who is interested in creating positive, productive, online communities.”

I recommend this book and give my sincere thanks to Deborah for putting together such a valuable resource.

 

————————————————————————————————————-

The Community Roundtable  is committed to advancing the business of community and being a valued resource to community management and social media professionals through our  monthly subscription report,  membership based peer network,  community management training program and customizable advisory services for corporations and individuals.

About Hillary Boucher

Hillary Boucher oversees all community at TheCR. You can usually find her inside TheCR Network where she helps members solve their most challenging community problems without breaking a sweat.

comments powered by Disqus
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Community 101
Case Studies
Webinars

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Professional Development

QUICK LINKS
Blog
Newsletter
About The Network
About The Library
About The Academy

LOGIN
The Network
The Library
The Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter