How Communities Harness Low-Code and Pro-Code Technology
This guest post is sponsored content provided by Verint. Learn more about Verint here.
No two online communities are the same – nor should they be.
A successful and thriving online community must provide for the specific needs of its users while also reflecting the brand, values, and unique qualities of the organization. In other words, it needs to be customizable.
The problem, however, is that organizations too often equate “easy” and “customize” and manage communities with a less sophisticated solution. That’s no longer the case. With Verint Community, we embrace a low-code, easy-to-manage approach to building communities while also allowing for a pro-code – the ability to add advanced design and functionality – approach when needed.
This means you can quickly launch your community and make it a place where users can find the information they need, making the connections and experiences that will transform them into loyal customers.
Verint partner, Social Edge are experts at bringing branded online communities to life for their clients, and know how important it is to give an organization the right, customized platform that can evolve with users’ needs. We thought we’d reach out to them and see what they’re hearing from their clients about how prioritizing customization and ease of use makes for a successful community.
Verint: When you sit down to build a community for your customers, what are you hearing from them is their most significant challenge that they’re trying to overcome?
Social Edge: In the area of online communities, the primary focus is to maintain community engagement and user retention. The challenge lies in devising strategies to consistently attract users and encourage active contributions. Verint Community addresses this by offering engagement tools such as gamification and notifications, with the added benefit of showcasing measurable improvement through comprehensive reporting features.
How important is it to have both ease-of-use in building and maintaining a community, as well having something you can truly customize for an organization’s needs?
Balancing ease-of-use and customization is crucial for the success of an online community. A user-friendly platform encourages engagement and growth, while customization ensures that the community aligns with the unique needs and branding of the organization. Striking the right balance enhances user satisfaction, fosters a sense of belonging, and allows the community to evolve effectively over time.
How valuable are reporting tools for communities? What are your customers seeing from Verint Community analytics and how are they responding to that data?
These tools help maintain a secure and positive online environment but also provide valuable insights into user behavior, enabling data-driven decision-making to enhance the overall community experience and support strategic business goals. Our customers often observe that new members are slow to update their profiles. Rich profiles — e.g. professional avatar, skills, completed biography, etc — can elevate community member interaction by building trust and shared purpose. Community Managers will see an increase in completed profiles with the use of automated reminders, progress tracking, and strategic initiatives to increase profile usage, such as gamification campaigns.
How important is moderation for a community and how is it being done in a modern online community?
Social Edge: Effective moderation within online communities plays a pivotal role in creating a conducive environment for meaningful interactions, trust building, and fostering a sense of belonging. By proactively addressing and mitigating issues such as harassment, hate speech, and inappropriate content, moderators contribute significantly to sustaining an inclusive and safe digital space which in turn creates a positive experience. Moderation is critical in today’s environment to combat the prevalence of bots and spam. To counter these challenges, modern online communities employ a combination of human moderators and automated tools to monitor content, enforce community guidelines, and address reports of misuse by users.
Learn more about how Verint builds powerful connections and builds loyalty in the “Verint Guide to Customer Communities.”
