It’s been a big week (again) at The Community Roundtable, with a brand new publication hitting the streets – The Community Manager Handbook: 20 Lessons from Community Superheroes. The Handbook was a labor of love for us, because it gave us a chance to work closely with former and current members of TheCR Network, gather their wisdom and turn it into what we think is an inspiring and fun compilation of strategic lessons and research for communities at all levels of maturity.
This is a publication with themes we will be regularly revisiting, and we hope you’ll head over to download the full report from our friends at Higher Logic and check it out.
In conjunction with the release of the Handbook (and the New England Patriots’ Super Bowl XLIX win), we held our long-overdue CMAD Happy Hour Wednesday evening as well, at the Asgard in Cambridge, Mass. Thanks to all those who attended, and again thanks to all those TheCR Network members who helped make all of our CMAD events happen – those who championed the live events and those who joined us in our CMAD webinar last week.
Elsewhere on the blog, we released another of our posters from the Community Manager Salary Survey, this time a closer examination of the Director of Community role. And Shannon shared some insights on developing advocacy programs from two people who know the subject as well as anyone, Erica Kuhl and Matt Brown of Salesforce. Matt, by the way, discusses the same issue in his case study within The Community Manager Handbook. You can see the full list of profiles here – and did I mention you can get the Handbook now from Higher Logic?
And an important reminder: We need you to fill out the State of Community Management 2015 survey! In exchange for 20 minutes of your time, you get a free report of where your answers put you on the Community Maturity Model, and you contribute to research that gets “under the hood” of community management and provides insights you won’t find anywhere else.
Just do it.
Some Other Interesting Readings This Week:
The Strategic Value of Social Business: What We’ve Learned – Recently, I had the need to gather our latest research from research, clients, and case studies on the established performance of social business for the Future of Work master class I delivered in Paris at Enterprise 2.0 SUMMIT 2015 this week. The intent was to answer this question: What specifically is the business value in social-based ways of working today and tomorrow?
This is the Content and Community Strategy OurCrowd Used to Get 7,000 People to Invest over $100 Million – According to Edelman’s Trust Barometer, our trust in the financial sector reached an all-time low in 2014. Of course, our lack of trust in longstanding financial institutions does not inspire us to delve deeper. The OurCrowd team in Jerusalem is working to fight that erosion of trust. In less than two years, the OurCrowd community has grown from a nascent idea to over 7,000 investing global members. How have they accomplished such a feat? Content and community. In the simplest of terms, their model for success looks like this: Content creates trust. Trust creates community.
Innovation or Creativity – Working with a client late last year, I finally zeroed-in on why the senior leadership team of a B2B solution provider to the oil and gas industry was struggling to foster innovation. They were misapplying the label of “innovation” when what they really wanted was the appearance of “creativity”. It seemed that they did not have the patience or commitment to building the processes and systems to support innovation in the enterprise, especially as what they really wanted to see was new, unique and surprising outputs in and around existing parts of the business.
Announcing Structure3C – Strategies for the Collaborative Economy – It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift, and given my experience with and passion for online community, crowdsourcing and collaboration, I see a huge opportunity to help.
New Community and Social Media Jobs
Online Content and Community Manager, The Library of America, New York, NY
Community Mgmt and Social Engagement Associate, Capital One, McLean, VA
Director of Multimedia, Angie’s List, Indianapolis, IN
Community Manager – EA Mobile, Electronic Arts, Salt Lake City, UT
Associate Community Manager, SEP Media (SABEResPODER), Los Angeles, CA
Social Content Editor, Electronic Arts, Redwood City, CA
Social Media Community Manager, IHE, San Juan, PR
Social Media Manager, Hershey Entertainment and Resorts, Hershey, PA
Community Manager, Marketwired, Toronto, ON
Social Community Manager, Visit Florida, Tallahassee, FL
Community Manager, Codeacademy, New York, NY
Community Manager, Latergramme, Vancouver, BC