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Research Brief: Calculating Community ROI

Measuring the Networked Value of Engagement

In this brief, we will explore a universal formula for capturing the ROI of an engagement behavior at the heart of all successful communities.

The Value of an Answer.

No matter what your community use case, questions and answers are its lifeblood. By capturing the value of this single behavior, you capture the lion’s share of the value communities generate. Drilling in on answers highlights the way that communities surface innovations, strengthen networks, highlight best practices, and drive behavior change.

The result is a straightforward, understandable formula that focuses the heat of the executive spotlight on the results that matter the most to business outcomes.

This brief includes an overview of the power of a tangible community ROI calculation, as well as:

  • Ways ROI models often fail
  • A formula for calculating Community ROI
  • Approaches to identify and refine inputs and assumptions
how to calculate community ROI

How to Download the Research Brief

Community manager consultants

Members of TheCR Network can download the ROI research brief here.

Not a member? Join the TheCR Network.

Best community manager resources

TheCR Library subscribers can download the ROI research brief here.

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Community ROI Resource Bundle How to calculate community ROI

This research brief is also available as part of our ROI resource bundle.

Click to learn more.

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