One of the major challenges of the community and social business teams with whom we work is the education of their executives. While a great deal of progress has been made in the social business space, executives vary widely in their expectations, priorities and their own engagement.
The Community Roundtable developed The Social Executive Framework™ to document how executives learn about and adopt social technologies. The framework details five stages of executive adoption and identifies common triggers that move an executive along the adoption path.
The Social Executive Framework™
Five Stages of Executive Adoption
Every executive follows a slightly different path and may stay in any one stage for a different length of time. Use the framework to understand where they are in their adoption journey and understand how to focus coaching efforts in a way that will most likely yield progress.
Your job as a community professional changes as an executive moves through the process – and your coaching style – the techniques you use to meet their learning needs – should evolve as well. Watch the video above to learn how to coach executives into meaningful online engagement.
Social Executive Shorts
The Community Roundtable’s Social Executive Shorts is a video series designed to help executives make the most of the social tools and online communities. This course is targeted at community program managers who are looking for executive coaching resources to add to their program or approach. Enterprise licenses are available. Learn more.