Today online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to foster and maintain that activity.
Today, customer communities typically fall into one or more of three core categories: support communities, brand marketing communities, and innovation communities.
This ebook explores trends in all three types of online customer communities, profiles innovative examples, and offers tips on how to make sure your online community serves your organization – and your customers.
The Evolution of Customer Communities features:
Community Definitions
Tactical ideas for advocacy, support, and innovation.
Expert Case Studies
