Sounds like you have a community – but you’re not integrating that community with its environment. A community in this scenario is like a flower in a small pot. It can survive, and even grow a little, but eventually, if it is to grow to its fullest potential it needs to be able to spread its roots.
Theory and strategy are important, but in order to receive tangible value from community programs you need to invest in content & programming that spur and shape engagement.
Now it's time to roll up your sleeves, : editorial calendars, sticky content, and regular programming are keys to creating meaningful content that compells your audience to engage, and keep coming back.
Use our Community Score to identify quick wins that will help improve tactical engagement in your online community.
Tactical
Engagement
FAQs
How can I use
gamification to increase
community engagement?
How can I get lurkers to participate?
How do I write to increase community engagement?
What you can do:
Explore
Calculate your Community Score with our free online assessment tool. In just ten minutes you'll receive a customized scorecard for your community program.
Learn
This resource bundle from TheCR Library contains 26 exclusive assets to help you improve your online engagement, including case studies, research reports and more.
Connect
TheCR Network is an unparalleled resource comprised of an online peer community, access to hundreds of case studies, research reports, resource bundles, and weekly live programming.
Additional Reading:
4 Ways Engagement Benefits Communities
The most effective communities strike the balance of a well-crafted shared value. Communities help individual members feel seen and heard. That potent combination leads to members feeling empowered and more likely to engage; they ask more questions, problem-solve, and tackle leadership initiatives they might not have considered otherwise. In other words, when people feel their […]
All About Building Member Personas
Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as knowing your community population, or what brought them to you in the first place. This short guide walks you through the foundation of building member personas for your community program. Inside we cover: Download […]
Impactful Metrics & Reporting in Community
Great metrics and dashboards reveal the value of engagement. Choosing the metrics that tell your community’s unique story of engagement is crucial. What engagement activity is worth measuring? It depends on the strategic, operational, and tactical goals of your community. Community engagement metrics help to tie engagement to outcomes, and in turn, to business value. […]
5 Ways to Build Engagement with Padraic Ryan
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode Six, 5 Ways to Build Engagement, features Padraic Ryan, Community Manager at eCommerceFuel. Padraic and Anne Mbugua discuss 5 ways to build engagement that the eCommerceFuel team use within their […]
Using Rewards Programs to Drive Engagement
As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic participants, but whole ecosystem discovery can be challenging. The Blue Prism Community is large — […]
Three Ways to Re-Energize a Quiet Online Community
Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset because they were moved to a new platform without warning or resources. Welcome to the world of Extreme Networks when Sam Pirok started as community […]
Five Ways New Member Programs Impact Long-Term Engagement in Your Community
One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more […]
3 Customer Engagement Tips from Powerschool, Tealium Education, and Acer
Check out how customer support organizations across industries use online community programs to engage with their audience and improve the customer experience. You know community is important, but what is the actual impact of a mature, well-resourced community program? Community programs leveraged as tools to support the customer experience have an out-sized impact, improving everything […]
Creating Safe Spaces for Online Learning with C.C. Chapman
In episode #2 Rachel is joined by C.C. Chapman, to discuss the implications and challenges of the sudden shift to distance learning. Every week Rachel Happe chats for 30 minutes with a new guest – no script, no rules. Some people have been working online and remotely for years. Others, not so much. Rachel and […]
Four Ways Online Engagement Impacts Members
All engagement is not the same…and different engagement behaviors generate different outcomes. Engagement is challenging to measure because engagement is not a single action, but a range of behaviors. Without getting more specific about what kind of engagement is meaningful – and what is meaningful changes based on the objective of your community initiative – […]
