Sounds like you have a community – but you’re not integrating that community with its environment. A community in this scenario is like a flower in a small pot. It can survive, and even grow a little, but eventually, if it is to grow to its fullest potential it needs to be able to spread its roots.
Theory and strategy are important, but in order to receive tangible value from community programs you need to invest in content & programming that spur and shape engagement.
Now it's time to roll up your sleeves, : editorial calendars, sticky content, and regular programming are keys to creating meaningful content that compells your audience to engage, and keep coming back.
Use our Community Score to identify quick wins that will help improve tactical engagement in your online community.
Tactical
Engagement
FAQs
How can I use
gamification to increase
community engagement?
How can I get lurkers to participate?
How do I write to increase community engagement?
What you can do:
Explore
Calculate your Community Score with our free online assessment tool. In just ten minutes you'll receive a customized scorecard for your community program.
Learn
This resource bundle from TheCR Library contains 26 exclusive assets to help you improve your online engagement, including case studies, research reports and more.
Connect
TheCR Network is an unparalleled resource comprised of an online peer community, access to hundreds of case studies, research reports, resource bundles, and weekly live programming.
Additional Reading:
Community Management Skills That Matter: Engagement
Engagement: The day-to-day lifeblood of communities Engagement skills are likely what comes to mind when one pictures the life of “typical” community manager, and these daily skills are indeed what helps communities form and grow. Engagement skills are a core community management skills family for all community roles — without engagement fundamentals, it is impossible […]
CMGT 101: Why use storytelling in your online community?
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success. CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian. Download the ebook here for […]
Conversations with Community Managers – Susan Cato, ASPB
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including: What’s your best advice for someone just starting out in […]
Community Engagement Resource Bundle
If I had a nickel for everytime someone said, “Really, I didn’t know you could find THAT in TheCR Network!” I’d have a really big pile of nickels. So, in an attempt to peek behind the proverbial curtain I wanted to share a look at one of the most used parts of the Network – […]
Conversations with Community Managers – Matt Schneider, City Dads Group
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including: What’s your best advice for someone just starting out in […]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new […]
Measuring Engagement and Culture: TheCR’s Community Engagement Framework
How do you measure engagement? or culture? The state of the art in measuring engagement is to measure click-throughs. That’s not asking very much. And it certainly won’t get you to collaboration, co-creation or innovation. Far too often engagement is thought of as one specific activity and therefore a switch; either someone is engaged or […]
How do I connect with community members around the globe?
It goes without saying that managing an online community – whether you are internally or externally focused, means you spend a lot of your time online. While the majority of your community programming and activities might take place online many of our members have reported that live, face-to-face events also help contribute to the […]
TheCR Connect 2016 – By The Numbers Recap
It’s no secret we’re sort of data nerds over here – I mean have you seen the SOCM lately? Here’s something you might not know though – numbers aren’t my favorite thing – but I’ve never met an infographic I didn’t like. (Longtime readers might remember our brief infatuation with #infographicthursday!). That’s why recapping our latest […]
Conversations with Community Managers – Shirlin Hsu, BCG
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers” featuring Shirlin Hsu, Global Communities Strategy and Enablement Manager at BCG. Join TheCR’s founder and principal, Jim Storer and director of marketing, Shannon Abram as they chat with community managers from a variety of industries about a variety of community topics, including: What’s your best advice for […]
