Sounds like you have a community – but you’re not integrating that community with its environment. A community in this scenario is like a flower in a small pot. It can survive, and even grow a little, but eventually, if it is to grow to its fullest potential it needs to be able to spread its roots.
Theory and strategy are important, but in order to receive tangible value from community programs you need to invest in content & programming that spur and shape engagement.
Now it's time to roll up your sleeves, : editorial calendars, sticky content, and regular programming are keys to creating meaningful content that compells your audience to engage, and keep coming back.
Use our Community Score to identify quick wins that will help improve tactical engagement in your online community.
What you can do:
Calculate your Community Score with our free online assessment tool. In just ten minutes you'll receive a customized scorecard for your community program.
This resource bundle from TheCR Library contains 26 exclusive assets to help you improve your online engagement, including case studies, research reports and more.
TheCR Network is an unparalleled resource comprised of an online peer community, access to hundreds of case studies, research reports, resource bundles, and weekly live programming.
4 Ways Engagement Benefits Communities
The most effective communities strike the balance of a well-crafted shared value. Communities help individual members feel seen and heard. That potent combination leads to members feeling empowered and more […]
All About Building Member Personas
Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as knowing your community population, or what brought them to […]
Impactful Metrics & Reporting in Community
Great metrics and dashboards reveal the value of engagement. Choosing the metrics that tell your community’s unique story of engagement is crucial. What engagement activity is worth measuring? It depends […]
5 Ways to Build Engagement with Padraic Ryan
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode Six, 5 Ways to Build […]
Using Rewards Programs to Drive Engagement
As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific […]
Three Ways to Re-Energize a Quiet Online Community
Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset […]
Five Ways New Member Programs Impact Long-Term Engagement in Your Community
One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone […]
Four Ways Online Engagement Impacts Members
All engagement is not the same…and different engagement behaviors generate different outcomes. Engagement is challenging to measure because engagement is not a single action, but a range of behaviors. Without […]