By Shannon Abram, Relationship Manager at The Community Roundtable.
Directors of community bring a community management skillset – strong engagement skills, a knack for contentdevelopment – to the table, but spend most of their time on strategic and business objectives. While similar in skill profile to strategists, directors of community spend a great deal of their time advocating for the community, managing the program and managing team members.
Interestingly and despite the fact that it is the bulk of their work, only 33 percent rank strategic and business skills as most important to their role. This suggests that while the business skills are important, a firm grounding in day-to-day community management is critical, and the responsibilities of the role cannot be fulfilled without that grounding.
The poster below shares some of the most interesting findings from the Community Manager Salary Survey 2014 in regards to the Director of Community Role. Namely:
- The average salary for a Director of Community is $106, 356
- The average Director of Community has 16.2 years of work experience
- 65% of Directors of Community have been promoted
Top three responsibilities for Directors of Community:
- Developing the community strategy
- Advocating for the community
- Developing community policies and guidelines
Top three priorities for Directors of Community:
- Activity rates
- Specific business outcomes
- Membership growth
Are you a Director of Community at your organization? We’d love to hear how your responsibilities and priorities stack up against our survey participants. What is your top community focus for 2015?
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Directors of Community may find a lot of great ideas for their team in the new Community Manager Handbook: 20 Lessons from Community Superheroes, available starting February 4. Learn more at https://www.communityroundtable.com/CMHandbook.
