Over and over we hear from members and peers that articulating the value of a thoughtful and well-executed community program is one of the hardest parts of their job. Sure – wrangling tough community members isn’t a walk in the park, and no one likes a troll, but condensing the power of community management into a few sentences is often very tough – even for experienced community practitioners. If you’re building out a community program at your company, you’ve likely faced the same challenge.
In the document below – our 2013 State of Community Management report, we focus specifically on the value of community management. Highlights include discussion around what business communities look like – and the value of this type of program, as well as an in-depth look at the role of a community manager and the value they bring. Resources like this report can really provide the concrete research and case studies that non-believers are looking for.
2013 SOCM: The Value of Community Management from The Community Roundtable
Check out all of our State of Community Management research here – including the evolution of the social business industry and analysis of organizational patterns and lessons learned from industry leaders and practitioners, and see how you can leverage the insights within to better articulate the power of the work you do. We know the value of expert community management – help the rest of your company see it, too.
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The Community Roundtable Toolkits are designed to help individuals map out the next challenges in their community journey. The Toolkits provide actionable templates, guides and resources whether you are laying the foundation for a successful program to organizing, assessing and reporting on their community efforts to truly transforming your organization into a networked business to gaining the knowledge needed to effectively coach executives in social.
