By Maggie Tunning, Learning and Culture Manager at The Community Roundtable.
Time’s running out – the last day to take the 2014 State of Community Management survey is next Friday, February 28.
The Community Roundtable publishes The State of Community Management research each year to highlight advances and trends in the business of community management. This research is for – and prepared in collaboration with – community managers. Mike Pace sums up the reason to participate – Community Manager: Help Yourself (note: that post links to the 2013 survey – you can take the 2014 survey here).
We want the State of Community Management research to be a useful resource for community managers. How can it help you? Members of TheCR Network use it to:
1. Educate. As community managers, we are on average poorly resourced and largely haven’t yet broken through to having a seat at the executive table. While on one side there’s massive interest in using social to provide better experiences for the ecosystem, on the other side there’s still a broad lack of understanding of what that actually takes. Maria Ogneva
2. Benchmark. The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community. It also allows individuals at these companies to take an honest look at their programs. Jeff Esposito
3. Resource. Community Managers will continue to struggle for capacity, budgets, and recognition. But, this can change if we as Community Managers become comfortable challenging our leaders, consistently sharing results, and educating business areas on how to use the tools and successes. James LaCorte
Your participation is important to us and your community management peers, and we’re interested in responses from all types of communities at all stages of maturity. Take the survey here today or help spread the word to others you know. As a thank you for participating, you’ll receive a discount on new individual membership in TheCR Network ($500 off!)
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The Community Roundtable is committed to advancing the business of community. We offer a membership based peer network, community management training programs and advisory services for corporations and individuals.
