By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.
We’ve heard a lot of talk in the last few weeks about the link between executive support and community success It seems like executive adoption is on the mind of many community practitioners, and with good reason. In our State of Community Management 2014 research we saw that communities with CXO participation are more likely to have a fully-funded community roadmap. We also found (and were a little surprised) by how much executive participation increased general engagement, particularly when the CIO participated.
In best-in-class communities, 58% include CEO participation vs. average CEO participation rates of 36% – those are the same communities that are most likely to be able to measure value, have a fully-funded roadmap and have advanced community leadership programs. This brings us to Community Fact #03 – executive engagement matters.
You can review more findings related to community maturity in the State of Community Management 2014. This post is the third in a 10-part series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and waving around your next community strategy meeting.
You can view Fact #01 and Fact #02 or download the whole report today.
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