By Maggie Tunning, Learning and Culture Manager at The Community Roundtable.
It’s the last week to take the 2014 State of Community Management survey! Have you shared your community insights? If you work with an online community we would love to hear from you – you can take the survey here through this Friday, February 28th.
Last week we shared why the State of Community Management research is important to community managers. Today, we’ll give you a preview of how the data supports the importance of community managers.
Preliminary results show that survey respondents who have at least one full-time community manager dedicated to their community are more likely to be able to measure that community’s value – only 6 percent of those with no dedicated full-time community manager feel they can measure the value of their community, but 51 percent of survey respondents with one or more dedicated community managers indicate that they can measure this. Dedicated staffing for communities is a sign of community maturity, and these communities with one or more community managers are more likely to have a defined strategy and cultural norms for participation.
Stay tuned for more 2014 State of Community Management results on the standards and strengths of online communities. Can’t wait for more community data? You can check out past State of Community Management results here.
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