2018 was an amazing year of change for the community management industry - and a year where I have seen more progress than in any of the preceding years in terms of strategic attention, maturing of community management practices, and impact on the organizations using community approaches to … [Read more...]
TheCR Connect 2018: Key Themes and Reflections
This week in Boston was the annual in-person gathering of TheCR Network members. It's part workshop, part conference, part family reunion, part stress relief. It also provides an interesting temperature gauge on how community program owners are feeling about their work and the future. Here … [Read more...]
5 Big Lessons in Community Building Based on a Decade of Experience
I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy … [Read more...]
Profiles in Community: Designing a Network of Communities
From One Community to a Network of Communities A decade ago, most organizational communities served one functional purpose. That might have been offering self-service support that lowered overall support costs while increasing resolution and satisfaction rates. It might have been a community of … [Read more...]
Introducing The Community Score: How mature is your community?
Communities need different management at different stages Young communities can be pretty simple to manage. It can be as easy as inviting a few friends and asking questions. As they grow and mature, however, communities need more mature and sophisticated management. When a community has … [Read more...]
Orchestrating Compelling Engagement: TheCR’s Engagement Strategy Canvas
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
The Hidden Work of Community Teams
Community management work is evolving along with roles - and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I've long said that community management is the future of all management - … [Read more...]
SOCM2018: Communities Empower Individuals
Communities enable human potential I believe in the power of communities to enable human potential. To thrive, we all need support and challenge. We often receive those messages best from our peers. What does it mean to thrive? To me, that means we continuously learn and apply what we are … [Read more...]
The State of Community Management 2018 Report: Communities Accelerate Organizational Transformation
The State of Community Management 2018 is here and we could not be happier to share it with you. This ninth State of Community Management report includes data from 383 companies that represent a variety of industries as well as both internal and external communities. This year's research … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]
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