Today everyone has a technology tool or solution. You are either the recipient of a social business strategic imperative or you are driving the so called “change.” No one knows yet how they will measure the success – is it clicks, likes or some secret ROI model? And it is one of the most … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
TheCR Live and SXSWi: Community Management IRL
Wow! Just over three years ago Jim and I started The Community Roundtable believing that communities had a bright future in enterprises and that they would change business strategy and value chains. We knew that the individuals who worked in the social and community sphere would need support, … [Read more...]
Constructively, Positively Social
The online environment is filled with all sorts of people with all sorts of motives and influences. And, unfortunately what's true in real life is even more pronounced online: it's easier to tear things down than to build them up. Frank Eliason, SVP of Social Media for Citibank, is calling for a … [Read more...]
Sir Robin: Hero of Community Managers Everywhere
Our logo confuses a lot of people - what do knights and horses have to do with community management? When we originally conceived of The Community Roundtable and the community managers we wanted to serve, the resemblance to Sir Robin in Monty Python and the Holy Grail was striking: To us the … [Read more...]
Building a Social Business: Start with Email Changes
Social business is all great in theory and recent studies show that executives now think it is a key strategic initiative for them... but that doesn't help those tasked with figuring it all out know where to start. I often say that people come to communities for content and stay for relationships. … [Read more...]
Giving Your Community A Vacation – And a Break
It's summer. The weather is warm and the beach and lakes are calling. It is not the time to force engagement just because organizations like to see everything go up and to the right. And yet, there is a persistent anxiety among community managers that they must always be on and always connected - if … [Read more...]
What Community Managers Can and Should Learn From Each Other
Written by Rachel Happe, Co-Founder and Principal of The Community Roundtable I have long joked that when I go to social media events I am the 'enterprise' person and when I go to enterprise & collaboration events I am the 'social media' person. The reality is that I am very fortunate to be … [Read more...]
We’re Three Years Old… and Growing
Today we are celebrating the third anniversary of TheCR and of #TheCRLive. Like many things, it seems both yesterday and forever ago. I never expected to be an entrepreneur, but when Jim and I started The Community Roundtable it was clear and obvious to me that the market needed an organization to … [Read more...]
Technology Changes, People Don’t … as Quickly
After 13 years in corporate America (and one very bad flight for this 1.5 million mile flyer), I realized that I needed to make some significant changes in my life and focus on what I am passionate about in my work: social business and online communities. Most recently, I was the chief strategist … [Read more...]
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