I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
Who We Appreciate on this Second Community Manager Appreciation Day
Who do we appreciate? Among other well deserving folks, we appreciate Jeremiah Owyang for taking the lead in making community management a more visible and recognized discipline. Other thought leaders who have contributed quite a bit to the understanding of community management are Bill Johnston, … [Read more...]
Community Management Lessons from Martin Luther King Jr.
When people think of Martin Luther King Jr., 'community manager' is not what typically comes to mind and yet he is one of the best examples of what a community manager can be. Inspirational, a magnet for a cause, and the center of a highly inter-networked movement with many leaders. He lived in a … [Read more...]
10 Community Roundtable Member Predictions for 2011
While it is probably interesting to make our own predictions about what will happen in community management in 2011, we thought it would be more interesting and realistic to tell you what we heard from Community Roundtable members. We recently chatted with Len Devanna of EMC, Eran Barak of Thomson … [Read more...]
Your Cultural Fingerprint
I was speaking with Anne McCrossan of Visceral Business last week about socializing business processes and the cultural change management required to bring a more innovative, humane, and personal way of doing business to life. We were talking about the difficulties in articulating culture that can … [Read more...]
Preliminary Results: Social & Community Maturity by Use Case
We recently opened a survey to better understand how the market is maturing in the use of social and community practices. One of the big questions we wanted to understand is the adoption maturity of these methods for different business uses - i.e. were they researching, planning for, experimenting, … [Read more...]
Alcoa Case Study – Social Business and Observable Work
One of the sessions at the Enterprise 2.0 conference was lead by Brian Tullis and Joe Crumpler of Alcoa Fastening Systems (yes, Alcoa uses social processes and tools which means you can too...) and they spoke about how social tools make work 'observable' and its implications. One direct implication … [Read more...]
Recap of the Enterprise 2.0 Conference
Last week, I attended the Enterprise 2.0 conference and, with Ted Hopton, chaired the Community Development and Management track. There were a several notable changes to this event - the first was that the conference was broken up into disciplines and business processes which helped bring more … [Read more...]
Survey: Assessing Social & Community Maturity
Over the past year, we've been talking with our clients and members about the Community Maturity Model which lays out a high level framework to help organize how to approach either a discrete social initiative or general social business enablement across an enterprise. When we created the framework … [Read more...]
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