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Measure, But Measure Wisely

December 9, 2009 By Rachel Happe

Two things recently got me thinking about using measurement and metrics.  The first was a post by Bertrand Duperrin who pointed out that just because we don't want to or don't measure something doesn't mean that it can't or shouldn't be measured and that every business goal, hard and soft, has an … [Read more...]

Why Conversations Matter And How Things Need to Change to Support Them

December 8, 2009 By Rachel Happe

I was very fortunate to both be asked by Gilbane to moderate a panel on conversations and to have a group of really experienced community managers participate in the panel. I was joined on the panel by Chris Howe, Director of Global Online Marketing at Avid; Naomi Marr, until recently Director of … [Read more...]

Finding Time and Working Well

December 2, 2009 By Rachel Happe

I've seen a couple of blog posts recently which made the point that we should never let up and that now is the time to push harder than ever. Andrew Hemingway wrote about how community managers need to do the same thing all weekend that they do during the week and Chris Brogan talked about taking … [Read more...]

Being Thankful

November 25, 2009 By Rachel Happe

The Community Roundtable - like any good community - relies on everyone playing a part to be successful. The great thing about community networks is that very often participants get back proportionally more than they contribute and that is what makes communities sustainable. As a young community, … [Read more...]

Practicing What We Preach – One Tweet At A Time

November 18, 2009 By Rachel Happe

It is always much easier to say than to do and it takes time and regular recalibration to make sure you are doing what you are recommending to others. In the 'social' space particularly, a lot of the recommendations seem like good common sense: be as honest and transparent as possible, listen to … [Read more...]

Hiring for Social Media: Part 1

November 13, 2009 By Rachel Happe

[This post is the first in an on-going series of posts by a members of The Community Roundtable,  highlighting the voices of experienced community managers. It is cross-posted at Dawn's blog, Under The Hood] This is part one in a series on hiring a social media person or company. One of the … [Read more...]

Events in November & December

November 9, 2009 By Rachel Happe

We'll be at a number of upcoming events - some F2F and some virtual - please join us if you can! Friday, November 13th: Mass Technology Leadership Council's Breakfast Seminar: Social Media in Real Live - 4 Marketers Share from the Trenches.  We'll be talking about how we use Twitter as a tool … [Read more...]

The Company We Keep

November 4, 2009 By Rachel Happe

We are very pleased and excited to announce our first partnerships.  We think partnering is the best way for others to get a sense of who we are - in the words of people we respect and trust.  Adam Cohen at Rosetta, Michael Chin at KickApps, Aaron Strout at Powered, Mike Gotta at Burton Group and … [Read more...]

Cultivating the Community Managers

November 3, 2009 By Rachel Happe

Recently we've been hearing from a lot of recruiters looking for social media and community professionals but more than that we're hearing from a lot of community managers who are getting laid off, leaving voluntarily, or considering making a move.  While the social software market itself is going … [Read more...]

Good Resources for Helping Others

October 27, 2009 By Rachel Happe

One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why is should matter to them. A large part of that training covers the different tools and online … [Read more...]

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