The rise of communities as a powerful tool for behavior change has brought with it no shortage of new platforms and technology. There are large enterprise level platform providers, smaller niche offerings, community offshoots of major social and CRM platforms, and hybrid community-collaboration … [Read more...]
Language of Engagement Guidelines
I am lucky to work with some of the best community managers in the world and over the years, we've learned a lot together about how to encourage and inspire engagement. Interestingly, the most valuable engagement requires a focus on both high-level community strategy and how it is translated into … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
TheCR’s Community Platform Requirements Library & Vendor Comparison Tool
Do you need to evaluate community platforms? Are you being asked to justify your existing platform? Are you looking at platform gaps but are not sure you are thinking of everything? The Community Roundtable has collaborated with our members to develop two new tools to support this work: The … [Read more...]
Community Hiring Is Not Keeping Up
Community management skills are increasingly required for all management roles. That has not resulted in a corresponding increase in community hiring. Communities Are Now Strategic Executives finally see communities as intriguing options for solving their organization’s hairiest issues - from … [Read more...]
TheCR Connect: Key Priorities for Community Management in 2017
What’s on the Minds of Community Program Owners? There are a lot of changes going on in community management right now. These changes include technology, level of strategic attention, measurement sophistication, collision with other disciplines, and community roles and career options. This week, … [Read more...]
A 2017 View of the Community Platform Market
The Community and ESN Market is in Flux The community platform market is in flux, leaving customers anxious and uneasy. The two most mature independent community platform providers - Lithium and Jive - have been acquired by private equity firms. Even more recently, Lithium turned around and … [Read more...]
Jive Acquisition: The End of the Beginning
When I started IDC’s social software research practice in 2007, the entire market was about $50 million and Jive was one of 10 or more vendors. Needless to say, the market has come a long way in the last ten years, along with lots of twists and turns. Throughout it all, Jive has taken a … [Read more...]
Measuring Engagement and Culture: TheCR’s Community Engagement Framework
How do you measure engagement? or culture? The state of the art in measuring engagement is to measure click-throughs. That’s not asking very much. And it certainly won’t get you to collaboration, co-creation or innovation. Far too often engagement is thought of as one specific activity and therefore … [Read more...]
Save the Date – TheCR Connect 2017 is October 2-3 in Boston!
We are thrilled to announce our third annual community management workshop - TheCR Connect, which will take place October 2-3, 2017 in Boston, MA. TheCR Connect is a unique two-day workshop experience, unlike any event you've been to before, with an emphasis on building relationships and … [Read more...]
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