By Rachel Happe, Co-Founder of The Community Roundtable Most of us who drive cars stick to driving on roads. Why? They helps us get where we are going faster - even though the route is rarely a straight line between where we start and our destination. We could try and take a more direct route but … [Read more...]
Community Engagement Framework
The Work Out Loud framework is now the Community Engagement framework. Same great ideas, new community-focused title By Rachel Happe, Co-Founder & Principal, The Community Roundtable This week is 'International Working Out Loud Week' or #wolweek - a week to highlight the growing practice of … [Read more...]
It’s here! The State of Community Management 2015 Report
By Rachel Happe, Co-Founder and Principal, The Community Roundtable Today is a big day for The Community Roundtable – it’s the day we publish our annual research, The State of Community Management. Each year, we look forward to providing more data to support the work of online community … [Read more...]
Want Executive Engagement? Show Them How to Scale Themselves
We are fortunate at The Community Roundtable to work with some of the leading community program owners in the world - and that means we are able to spot trends early. A few years ago, our members were starting to think about executive engagement because they recognized how critical is was to the … [Read more...]
Facebook Pages and How Social Networks Lost Their Way
By Rachel Happe, Principal & Co-Founder, The Community Roundtable I have long thought that Facebook has been on a slippery path, because while it revolutionized the communications and engagement model from a linear transaction to a networked flow, Facebook's founders built a traditional, … [Read more...]
The Business Model of Engagement
By Rachel Happe, Principal/Co-Founder, The Community Roundtable Engagement is a hot topic. For those of you who have heard me speak, you know I don't think all engagement is created equally and I think there is far too little focus put on the purpose behind the engagement. You can have high … [Read more...]
Now Open: 2015 State of Community Management Survey
Yes, it's that time of year again - time to take stock of where our community programs are and what's next. For The Community Roundtable, this is our biggest and most important initiative every year because our shared value with you is to demonstrate the value of community management. We … [Read more...]
Focus on the relationship, not the transaction
I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]
2015: The Year Community Management Goes Mainstream
By Rachel Happe, Co-Founder of The Community Roundtable 2014 was a great year for community management generally and for The Community Roundtable specifically. Because of that, I spared you a year-end wrap up (you are welcome), but I do think it is worth taking the opportunity a new year presents … [Read more...]
New Research: The Emerging Career Path for Community Professionals
By Rachel Happe, Principal and Co-Founder, The Community Roundtable. It's a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world. Our mission at The Community … [Read more...]
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