The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Engagement and Community Architecture

By

By Rachel Happe, Co-Founder of The Community Roundtable Most of us who drive cars stick to driving on roads. Why? They helps us get where we are going faster - even though the route is rarely a straight line between where we start and our destination. We could try and take a more direct route but … [Read more...]

Community Engagement Framework

By

The Work Out Loud framework is now the Community Engagement framework. Same great ideas, new community-focused title  By Rachel Happe, Co-Founder & Principal, The Community Roundtable This week is 'International Working Out Loud Week' or #wolweek - a week to highlight the growing practice of … [Read more...]

The Business Model of Engagement

By

By Rachel Happe, Principal/Co-Founder, The Community Roundtable Engagement is a hot topic. For those of you who have heard me speak, you know I don't think all engagement is created equally and I think there is far too little focus put on the purpose behind the engagement. You can have high … [Read more...]

Now Open: 2015 State of Community Management Survey

By

Yes, it's that time of year again - time to take stock of where our community programs are and what's next. For The Community Roundtable, this is our biggest and most important initiative every year because our shared value with you is to demonstrate the value of community management. We … [Read more...]

Focus on the relationship, not the transaction

By

I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]

2015: The Year Community Management Goes Mainstream

By

By Rachel Happe, Co-Founder of The Community Roundtable 2014 was a great year for community management generally and for The Community Roundtable specifically. Because of that, I spared you a year-end wrap up (you are welcome), but I do think it is worth taking the opportunity a new year presents … [Read more...]