s Rachel Happe, Author at The Community Roundtable - Page 9 of 23

The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Defining Community

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by Rachel Happe, Co-founder of The Community Roundtable The challenge with the word "community" is people mean a lot of different things when they say it, but there are few definitions. Joshua Paul at Socious took a crack at this issue and provided some great suggestions on how to differentiate … [Read more...]

Content Marketing is Required but not Sufficient

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by Rachel Happe, Co-founder of The Community Roundtable I hear the phrase 'content is king' thrown around a LOT. Great content is certainly a critical component of any digital strategy - it's a keystone of what we do at TheCR - but on its own it is insufficient. I'm always waiting for the … [Read more...]

The Key to Community Success: Behavior Change

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by Rachel Happe, Co-founder of The Community Roundtable I often get asked whether a specific use case is a good candidate for a community approach but to me, I think about it a bit differently. A community approach is a strategic operational choice for achieving almost any organizational goal. For … [Read more...]

Perspectives on The Value of Community Management

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This is the fourth year we have published our State of Community Management Report and we are continually humbled by the response, from contributions, shares and the creation of derivative work. This year we made some significant changes to the way we do the research and what it covers because the … [Read more...]

The Power of Change and Why TheCR Network Matters

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I was obviously an early believe in the power of online communities and networks to generate value for organizations and over the years I have been gratified to see many of my beliefs born out through experience and data. One of the reasons that I always believed communities were so powerful was … [Read more...]

Ode to the Boston Community

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For anyone who has spent time in Boston, last week's bombings were surreal. I grew up in Cambridge and have friends and family that permeate the area where the events of last week played out although I no longer live in the city. It felt weird to watch from what seemed to be so far away. Last night … [Read more...]

What Is a Social Executive?

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We've been interviewing senior executives at organizations like SAP, JP Morgan Chase, Del Monte, Alcoa, Axa, Deutsche Bank, the U.S. State Department, the Transportation Security Administration, Aetna, UBM, Ford and more to try and understand how they view and use social technologies and approaches. … [Read more...]

Truth, Innovation and Communities

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We often see truth as an absolute but the reality is that our communities define our truth. Even scientific truths like the existence of gravity as a physical force would not be the accepted truth if everyone in the community thought instead that fairies were responsible for snatching items from … [Read more...]