By Shannon DiGregorio, Relationship Manager at The Community Roundtable.
This week we’ve been thinking about building reputation as a trusted expert in social and community matters. Equally important is the reputation that your brand has online – and as an extension of that the online reputation of everyone that works to promote your brand. There’s no need to discuss the horror stories of a sassy PR person gone rogue with poor judgement on Twitter – we’ve all seen the news. Today’s infographic is a quick look at how a company’s reputation can affect how consumers interact with them – and ultimately the business they do.
Review communities have become a staple of online researching. It’s no surprise that 90% of people trust recommendations from others – we are big fan of WOMMA and word-of-mouth marketing is powerful stuff. Digging deeper, a whooping 70% of people trust the recommendation of an unknown user! Clearly, nurturing your brand’s online reputation is critical. Check out this great infographic from Digital Firefly Marketing and learn how you can protect your reputation online.