As we continue the conversation on the value of community management I think it’s helpful to take a step back and think about social business as whole. This weeks infographic, originally published on MindJet is a great look at how companies think about social as a business tool.
Not surprisingly, the highest reported uses are for marketing and customer service. A whopping 77% of respondents are not actively measuring the ROI of their social business programs – more support for the idea that measurement and metrics are huge topics in the social media and community world for 2014.
Is tracking ROI high on your priority list for 2014? What metrics do you have in place to accurately assess the impact of your community or social initiatives?
The Community Roundtable offers customized advisory workshops that are ideal for companies looking to start their journey, build out their community program or grow a community program that is not yet at its full potential. Sessions can be conducted in person or virtually and are designed to meet your needs.