If you don’t already have a superuser program in place you might consider putting that on your 2022 to-do list. Our State of Community Management research shows that when a member of an Average External Community shifts from a passive recipient of information to an active participant, their activity increases by more than 10x. Their ROI – the return they get for the time they invest – increases by over 200%. This makes investing in advocacy and member leadership programs a no-brainer.
With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way to recognize and reward their most dedicated advocates in a way that would both show the value of their contribution and also benefit the wider security community.
Learn how Carbon Black harnessed the power of their community advocates in this community case study.