Many community managers don’t want to overburden their most active members with extra duties that could make them feel used or make them less active in the community. They don’t have the budget or authorization to provide needed training and resources for advocates (or superusers, power users, top contributors, champions, etc.) to be effective in leadership roles. Or they feel like they don’t have the bandwidth themselves to give structure to an advocacy program on top of the rest of their own duties.
But engaging your advocates to take on more leadership responsibilities can be a mutually beneficial relationship for you and your community members.
Empowering your advocates by giving them real opportunities not only helps you, but it also helps them grow and ultimately provides greater benefits to your organization. It’s an untapped investment that can reap real rewards for both your organization and your key members.
The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community.
Learn how the Mimecast community team nurtures these super users to cultivate customer success and increase member satisfaction in this case study. Download the Mimecast case study.