If you’ve played team sports for any period of time, you’ve probably had the need to learn plays – and with good reason. No matter how strong your individual skills, knowing what you and your fellow team members can and should be doing in a given situation gives you a leg up on your competition. Knowing your plans ahead of time means you can focus on executing them.
The playbook in a community context isn’t that different. A well-thought-out community playbook gives the members of your community team a sense of their options in various scenarios. How do you manage standard problems? How do you hold a consistent tone with your community? How do you handle a crisis situation? These are all critical questions, and you want the answers to be the same for every member of the team.
In this case study, shared by Claudia Teixeira, Community Specialist at the World Bank Group you will learn how developing a training and a comprehensive community primer directly impacted the development of a strong cadre of community professionals at the World Bank Group.