Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as promoting value-based care through providers.
Historically, internal communications were one-sided, and increasingly employees wanted to have a voice in the organization.
Their internal community, called ‘Buzz’, was created so employees could:
- ENGAGE in conversations.
- LEARN about the latest company updates – events, announcements, and more.
- REPLACE lengthy, siloed email communications with public-facing interactive conversations.
In this case study, Jeff Ross, Community Manager at Humana shares how he and the Humana Community Team used their internal community to transform the internal culture and communications at their organization.