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Using ROI to Gain Executive Support

April 27, 2019 By Shannon Abram

Element14 is an online community of over half a million engineers, makers, educators, and students where members can connect, learn, create, and inspire.

The element14 team sought to provide tangible ROI to help executives understand the financial value the community provides to drive revenue.

In this case study, Dianne Kibbey, Global Head of Community and Social Media shares how the element14 team used ROI to successfully gain executive support for their community, and secure additional financial resources for community-led programs.

Download the element14 case study.

About Shannon Abram

I love dogs, drinks, and the oxford comma. Writing from the great commonwealth of Massachusetts, I almost definitely need a nap.

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