A thoughtful narrative combined with powerful metrics can help you tell your community story in a way that connects with stakeholders and executives, unlocking additional resources and providing you with needed advocates in your corner.
But, how do you decide what story to tell? Many community platforms now come with built-in analytics and reporting capabilities, but if you aren’t speaking the same language as your leadership team, even these easy to capture measurements might fall flat.
Georgina Donahue, Director of Community at Pragmatic Institute, used metrics-based storytelling to build community dashboards that clicked with their leadership team.
Read Georgina’s story:
About Pragmatic Institute
Founded as Pragmatic Marketing in 1993, Pragmatic Institute has a strong track record of providing real-world insights, actionable best practices and proven tools to product managers and product marketing managers around the world.
In late 2018, recognizing the power of data and the increasing need for a real understanding of data science and AI among business and product professionals, Pragmatic Marketing purchased The Data Incubator (TDI), a leading data science training organization. The two companies rebranded, and became Pragmatic Institute in 2019.
Then in 2020, Pragmatic Institute grew once again, this time acquiring the masterminds behind the leading design courses at Cooper Professional Education. Pragmatic’s goal is to create a bridge between product, design and data that will help the organizations they work with identify the right opportunities and create the most innovative solutions for their markets.
Together, Pragmatic’s design, data and product practices create a powerful professional education platform to enhance the knowledge and skills of key contributors and teams.
Interested in more online community management case studies? Learn how top community programs at organizations like Aetna, Blue Prism, Heifer International, The World Bank Group, and more use community-led programs to increase engagement, boost customer loyalty, improve the employee experience, encourage innovation, and more.