For many brands, one of the most powerful marketing tools is the legion of dedicated customers whose passion for the company’s products and services sees them reach a whole new echelon of consumer – the super fan. Creating these lifelong fans is something any brand can achieve. This guest post … [Read more...]
Turning Around an Unhappy Community
If we had a nickel for every time someone asked us how to turn around an unhappy community we'd have a big pile of nickels. It's not uncommon for a new community manager to start their job, and realize they are taking over a community with members that are at best unengaged and at worst actively … [Read more...]
Three Ways Verint Community Drives Success
Online community case studies from Sage Software, Olympus Cameras, and Chartered Institute of Personnel and Development (CIPD). This guest post is sponsored content provided by Verint. Learn more about Verint here. More and more companies understand that support communities can play a key role … [Read more...]
Claudia Teixeira on Centers of Excellence
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode 9 features Claudia Teixeira, Senior Knowledge and Learning Consultant at the World Bank Group. Claudia … [Read more...]
Benchmarking Community Performance
How do you get the data to support an increased budget? What about getting C-Level to take notice of your community successes? Ricoh found benchmarking community performance was key to their growth. With the rapid change in workplace technology and tools, Ricoh wanted to ensure a strategic plan … [Read more...]
Powering Behavior Change Through Community
The Conference Board planned a big community launch for April 2020. One thing they didn't plan on was a global pandemic. Learn how the community team at The Conference Board leveraged their new community to drive increased member retention and improve the member experience, effectively … [Read more...]
Using Rewards Programs to Drive Engagement
As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic … [Read more...]
The NEW Community Manager Handbook
The NEW Community Manager Handbook started as a series of twenty-one interviews with community leaders from organizations like Analog Devices, Inc, Easterseals, Microsoft, PTC Software, the Canadian Partnership Against Cancer, the World Bank Group, and many more. The conversations, led by Anne … [Read more...]
Three Ways to Re-Energize a Quiet Online Community
Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset because they were moved to a new platform without warning or resources. Welcome to the world of Extreme Networks when Sam Pirok started as … [Read more...]
Using Community Dashboards to Tell a Story
A thoughtful narrative combined with powerful metrics can help you tell your community story in a way that connects with stakeholders and executives, unlocking additional resources and providing you with needed advocates in your corner. But, how do you decide what story to tell? Many community … [Read more...]
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