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Archive: The Business of Community

Business of Community: ROI, Engagement, and Impact

Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet, or stay connected to your members and audience in virtually, community can solve for nearly every organizational challenges.

Rachel explores how online community programs increase meaningful engagement, empower members, employees, and audiences to contribute and collaborate online, and make a significant impact on overall ROI.

This session covered:
  • What are online communities and what makes them so powerful?
  • The dynamics of communities and how they generate value
  • The strategic, operational, and tactical impact of great communities
  • How communities are being used to change the way organizations operate

View the Archived Webinar:

View the Slides:

The Business of Community from The Community Roundtable

Resources mentioned in the webinar:

The Community Score

Community Score

Assessing your community program plays a critical role in helping you understand the current status of your community program, and identify the gaps you need to address to move forward.

Get your Community Score

Community ROI Calculator

community roi

Use this online community ROI calculator to give you a glimpse into the ROI of your online community, using the value of an answer as a key input. You can learn more in the The State of Community Management 2016.

Calculate your Community ROI

TheCR Network

Community manager consultants

TheCR Network is our private peer community exclusively for online community, collaboration, and change management professionals.  Access exclusive research, tools, programming, training, working groups, discussion groups, and more.

Learn more about TheCR Network

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Resources for the people who build online communities.

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