The coronavirus, and its impact on travel and events, has organizations scrambling to adapt.
Digital channels will take up much of the slack by providing alternative ways to connect. Online community professionals are experts in helping organizations engage online, whether with customers or internally with employees.
Today, most organizations have the digital infrastructure that supports engagement but without professional community management, those spaces and channels are often poorly used and sub-optimized.
Join Rachel Happe, Alex Blanton, and Erica Kuhl, as they offer tips and recommendations on how to create programming that connects and engages in creative ways.
They discussed:
- How to build trust in online spaces so that engagement thrives
- Ideas for creative engagement programs to prompt participation
- Best practices for effectively engaging an online workforce
Featuring:
Rachel Happe
Rachel Happe is a Co-Founder and Principal at The Community Roundtable, a company dedicated to advancing the business of community.
Rachel co-founded The Community Roundtable to support business leaders developing their community, collaboration, and engagement strategies. Clients including AMEX City Year, AAAS, EA, Ciena, the Canadian Medical Association, and the World Bank benefit from Rachel’s ability to make sense of abstract trends and her ability to see the implications that technical and operational decisions can have on people and processes.
Alex Blanton
Alex Blanton is a senior program manager in the Office of the CTO at Microsoft.
He manages Microsoft’s internal machine learning community, where data scientists, developers, and other employees from around the company and around the world come together to learn from one another, share what they know with one another, and connect with one another.
Erica Kuhl
Erica Kuhl recently left Salesforce where she spent 17+ years building the iconic Trailblazer Community and programs.
She is passionate about transforming the way organizations team up with their customers through community. She provides expert, authentic and trusted services to customers starting or reinvigorating a customer community. She also helps build scalable programs and clear ROI to gain value from a community as fast as possible.
Visit ericakuhl.com for more info on Erica.
Access the Archive:
Authentic Engagement in Online Communities
Episode #101 features Penny Schnarrs, Director of Community Relations and Strategy at the Association of American Medical Colleges (AAMC). Hosts Jim Storer and Shannon Abram chat with Penny about community building and virtual engagement with a medical organization. She shares strategies for authentic engagement in online communities, and highlights the need for innovation and connection beyond […]
